Workshop

Making Content Findable

An introduction to Search Engine Optimization (SEO)

This free workshop will share key information on how to make artist and art organization content findable online. The workshop is geared to content creators and arts administrators. It will include a non technical overview of keyword research and planning, how to make your website more findable and where social media fits in. It will also touch on the role of images, video and voice. There will be a particular focus on reaching new artists and audiences with disabilities. The workshop will include tips to support the inclusion of people with different disabilities by integrating proven accessibility best practices into SEO. There will be an ASL interpretor in the session. Finally this presentation will include a look at the future. What impact will technologies such as artificial intelligence, data lakes and Internet of Things have? How can we as artists and art organizations prepare ourselves? Presenting the workshop will be digital content creator and documentary filmmaker Althea Manasan, accessibility consultant Sage Lovell of Deaf Spectrum and digital strategist and animator Barb Taylor.

This research and workshop has been funded by the Canada Council for the Arts.

There will be disability accommodations for this workshop.

RSVP REF: Workshop SEO to pixfilmcollective@gmail.com

(you will receive a Link for the meeting)

Instructor: Barb Taylor

Barb Taylor has expertise in mobile application, audio and animation worlds. She has just wrapped researching and writing a digital strategy for the City of Calgary property calgary.ca which includes an investigation into the impact of Internet of Things (IoT), artifical intelligence and voice. Previously Barb was mobile application product owner for Canadian Tire, CBC and Corus Entertainment. Barb has audio expertise through her previous positions as Digital Manager for both CBC Radio and Corus Entertainment Radio. She is the recipient of the Corus Innovation Award for the creation of a tween online radio station and a Webby Honoree for her work on the CBC Massey Lectures’ website based on Lawrence Hill’s book Blood the Stuff of Life.

Barb is an award winning animation artist. She’s most recently completed a cell animated short Bobbi and Sheelagh with support from Canada Council which recently screened at Tricky Women Animation Festival in Vienna, Fairytales in Calgary among others. Previous animation includes Tomboy, recipient of the CBC Canadian Reflection Award and Audience Award Reeling Lesbian and Gay Film Festival Chicago among others. Barb currently has an animated feature film Queen Maeve in development and is just completing a short based on the memoir How to Get a Girl Pregnant in collaboration with artist Karleen Pendleton Jiménez.

www.coylefilms.com

Instructor: Althea Manasan

Althea Manasan is a digital producer for CBC Radio, where she creates online content -- including articles, videos and multimedia features -- and manages digital projects for national radio shows. Previously, she managed CBC Radio's social media accounts and was the social strategist for the How to Get a Girl Pregnant webseries development.

Althea also directs and produces documentary and narrative shorts. Her film Clown Killer screened at the 2018 Toronto After Dark Film Festival. Her previous projects include: Footprints, which won the Emerging Filmmakers Award at 2012 Toronto Urban Film Festival; The Missing, which was featured in the National Screen Institute's 2013 Online Short FilmFestival; and Sully's, which screened at the 2016 Canadian Sport Film Festival and was broadcast by Bell Local.

Instructor: Sage Lovell

Sage Lovell is an artist, educator, and writer. They attended Gallaudet University where their experiences made them realize that Deaf Accessibility was twenty years behind in Canada. They returned to their roots and focused on advocacy which led them into creating art as political statements. Since then, they’ve been working closely with various communities, developing meaningful work that continues to evolve; incorporating media, language, theatre, and accessibility into art. These multitudes of experiences led Sage to establish Deaf Spectrum, where the focus is on promoting the accessible usage of American Sign Language (ASL).